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The Brand

Made in Detroit


Its more than just a brand, its a lifestyle.

"Detroit Baddie" captures the essence of women born and raised in Detroit who exemplify beauty, hustle, style and grind. Detroit itself is exclusive in its' own right but its something about the women that add to the flavor.

From the uniqueness of Detroit based style to the boss up mentality, Detroit women have a flare like no other. While appreciating and loving all women, the Detroit Baddie brand specifically highlights the authenticity of Detroit life and culture. 

Detroit Baddie  LLC is not only a clothing brand, but a entity created to uplift the many women of Detroit, local, relocated or honorary. Being a baddie is not just about a look but she is  a woman who is achieving any and everything and making it look damn good while doing it! 

A Force To Be Reckoned With....

Meet the BEO


The Baddie Executive Officer

Hey Baddies & Bosses!

My name is DaShuane Hawkins!  I was born and raised in Detroit, Mi. (West side). I am a proud product of Detroit Public Schools, attending Northwestern High School, where I grew up and loved everything that is Detroit. 

I went on to attend the University of Michigan-Ann Arbor, where I started to realize how my hometown was the best thing about me and many of my peers. Graduating with a Bachelors in Political Science, 

I am the owner of Midnight Brunch LLC located in Detroit, Mi and a curator of small social events, a creative director, educator and coach. It is my pleasure to introduce you all to Detroit Baddie LLC!


I was inspired to start this brand to recognize and dedicate something  to all of the baddies in the city, born or honorary.  It is my goal to make the brand everything for you all and more.

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